LTK, the pioneer of Creator Commerce™, today introduced a new agentic experience for the AI-native LTK Brand Platform that changes how marketers build and scale creator campaigns. Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next. The experience is also always working proactively in the background, continuously applying LTK’s creator commerce intelligence to surface emerging opportunities, trends and recommended actions for brands.

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Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next.

Through a conversational interface, brands can describe what they want to accomplish and LTK intelligence helps plan campaigns, identify the right creators, launch and optimize programs and determine what to do next.

The first wave of AI in creator marketing has primarily helped marketers complete individual tasks – from searching and analyzing to generating. LTK is building on those capabilities in the brand platform with a new agentic layer designed to work across multiple steps of the creator marketing workflow. Built on more than 15 years of creator commerce data, the new experience can understand an objective, reason across multiple steps and help turn that objective into action.

Built for the Next Era of Creator Marketing

Creator marketing has become one of the fastest-growing channels for brands, with U.S. creator ad spend projected to reach $44 billion this year*. What began largely as individual campaigns is increasingly becoming an always-on marketing channel requiring brands to activate and manage much larger networks of creators. LTK research shows the number of creators brands invest in has increased by more than 275%, creating a new operational challenge for marketers: more creators, more campaigns, more decisions and greater complexity.

Creator marketing has reached a scale that requires a new way of working.

Today, more than 3,700 brands use the LTK Brand Platform to manage and scale creator programs across discovery, campaign management, gifting, Quick Collabs and performance measurement in a single platform. Now, as creator marketing becomes more complex, brands need more than speed and efficiency. They need intelligence that can help them determine what to do next.

From AI That Assists to AI That Acts

The new LTK Brand Platform experience adds an intelligent, conversational layer that can help take a marketer from business objective to actionable campaign in minutes, while continuously looking across LTK’s creator commerce intelligence for opportunities to improve performance.

Marketers simply start with a goal, such as launch a campaign to drive sales of our new skincare launch, help me reach Gen Z consumers with a $100,000 budget, or which creators should we work with for holiday and why.

LTK’s agentic experience interprets the objective, applies its intelligence and determines how to move forward – from recommending campaign structure and creators to identifying the next best action. The experience does not depend solely on a marketer asking the right question – it can also proactively surface recommendations based on what it is seeing across creators, consumers, products and campaign performance, helping brands recognize emerging trends, high-potential creators and actions that could drive stronger results.

Through the agentic experience, marketers can:

  • Build creator campaigns through conversation

  • Identify the creators most likely to drive results

  • Move from planning to activation faster, including gifting and Quick Collabs

  • Launch campaigns based on business objectives and budget

  • See proactive recommendations, including trending products and creators and campaign optimizations

Every recommendation is designed to help marketers move faster while staying in control of every decision.

Powered by 15 Years of Proprietary Creator Commerce Intelligence

The experience is powered by LTK’s proprietary commerce intelligence graph, built from more than 100 billion commerce signals across 15 years of creator, consumer, brand and transaction behavior. That foundation allows LTK to go beyond generalized AI outputs, and apply an understanding of what creators drive action, what consumers respond to, how products perform and what campaign approaches generate business outcomes to the recommendations it makes.

“The first wave of LTK AI helped marketers complete individual tasks with individual tools: search, analyze, summarize, generate and recommend,” said Amber Venz Box, co-founder and president of LTK. “Now, we’re introducing an agentic creator marketing experience that lets a brand move from a business objective toward a launch-ready campaign through conversation, replacing hours or even weeks of searching, configuring and coordinating with an intelligent workflow. This changes how creator marketing teams can operate, allowing them to focus on strategy and growth. By removing friction, we’re giving marketers more leverage to turn business objectives into the right creator campaigns with greater speed, confidence and measurable impact.”

LTK will begin a limited beta in September with several brand partners ranging from major retailers and brands across beauty, luxury fashion and apparel. Broader availability is planned for Q4 2026.

This launch advances LTK’s vision to build the intelligence layer powering the future of creator marketing – helping brands move from managing the work to predictive intelligence that scales their efforts with greater speed, confidence, and measurable business impact.

To learn more about the LTK Brand Platform, book a demo here.

About LTK

LTK is the global creator commerce platform that turned creator influence into a worldwide economy. Founded in 2011 by Amber Venz Box and Baxter Box, LTK is a three-sided marketplace with dedicated platforms for creators, brands, and consumers.

LTK empowers creators to retain, nurture and grow direct relationships with their audiences through their LTK profiles, creating lasting businesses. For brands, LTK is a full-funnel, performance channel that scales globally, and turns creators into a retailer’s tech-enabled power partner. Today, LTK powers over $6B in annual retail sales, supports 60,000+ creator-brand collaborations each year, and enables more than 8,000 retailers to scale through creator-led marketing. LTK’s mission to empower creator success has led to over $3B invested in creators and helped over 440 women become self-made millionaires. Nearly 40% of Gen Z and Millennial women in the U.S. use LTK to discover and follow trusted creators, fueling the platform’s 44M+ monthly users.

Headquartered in Dallas, TX, LTK operates across five continents. Download the LTK app in the App Store or Google Play. For updates, follow @ltk.hq on Instagram and @shopltk on X and LTK on LinkedIn.

*according to IAB

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