Zip Co Limited (ASX: ZIP), the digital financial services company offering innovative, people-centered products, announced a partnership with The Jennifer Hudson Show. Throughout the fall and holiday season, Zip will be featured across multiple episodes, highlighting a shared mission to empower and show up for everyday Americans.

Together, they’re bringing “Everyday Difference” to season five, a recurring segment that celebrates people following their dreams, showing up for their communities, and making an impact in their own way.

After each guest takes the stage to share what they’re working toward and the difference they’re making, The Jennifer Hudson Show surprises them with news that Zip will cover a meaningful expense, giving them more flexibility for what matters most.

Zip was founded on a simple belief that life and money don’t always run on the same schedule. The brand’s “In You We Trust™” brand platform launched earlier this year, built on Zip’s belief in customers’ financial choices, recognizing them as considered and capable financial decision-makers. The “Everyday Difference” segment with The Jennifer Hudson Show is a fitting extension of “In You We Trust,” backing guests with tools designed for real life. Zip offers customers the flexibility that they need to manage everyday expenses.

Since the season five premiere, the segment has spotlighted twin sisters completing their PhDs and Alberto Juarez, who founded a mental health-themed running club. Each arrived with a different story and a different dream, but understand that life and money don’t always run on the same schedule. They’re already putting in the work, one day and one step at a time. Whether it’s helping with flights home for the twins that mentor young girls in their hometown or another everyday cost, each surprise is designed to give a little more flexibility to keep their focus on what matters to them.

“This partnership is about celebrating everyday people, people in our communities, friends and neighbors, who are pursuing their goals,” said Jinal Shah, Chief Marketing and Customer Officer at Zip US. “We see them for all that they do, all that they are juggling in life, and we’re proud we can show up for them by recognizing their efforts in their communities. Great impact happens when people have financial flexibility to achieve their goals.”

The partnership reaches the show’s 22 million cross-platform fans and followers through broadcast, digital clips, and social content. More “Everyday Difference” surprises are still to come throughout the season.

About Zip

Zip Co Limited (ACN 139 546 428) (ASX: ZIP) is a digital financial services company, offering innovative and people-centred products. Operating in Australia and the United States, Zip offers access to point-of-sale credit and digital payment services, connecting millions of customers with its global network of tens of thousands of merchants.

Founded in Australia in 2013, Zip provides fair, flexible and transparent payment options, helping customers to take control of their financial future and helping merchants to grow their businesses.

For more information, visit: www.zip.co.

About Jennifer Hudson Show

THE JENNIFER HUDSON SHOW is the award-winning, Daytime Emmy®-nominated talk series hosted by EGOT winner Jennifer Hudson. Currently in its fifth season, the nationally syndicated, one-hour show is a Happy Place celebrated for its uplifting energy and inspiring content. Each episode delivers daily inspiration with a dynamic mix of celebrity interviews, viral moments, musical performances, heartfelt stories of everyday heroes, and joyful surprises. Featuring its beloved viral Spirit Tunnel and expansive reach as a social media powerhouse, the show continues to celebrate positivity, connection, and feel-good moments that resonate with audiences everywhere.

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